Fashion entrepreneurship : retail business planning / Michele M. Granger, EdD, ITAA, Missouri State University, Tina Sterling, Ann Cantrell, Fashion Institute of Technology.
Becoming a fashion retail entrepreneur -- Developing a road map for success -- Analyzing the industry and finding customers -- Identifying the product and business concept -- Planning a strategy to open a business -- Finding the right location for the business -- Building a business using the web -- Reaching customers and driving sales -- Building a team to drive success -- Planning the merchandise assortment -- Building the financial plan -- Developing operating and control systems.
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