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04209aam a22003498i 4500 001 17F4A30A440211EF98CC15ED37ECA4DB 003 SILO 005 20240717010108 008 240110t20242024mau b 001 0 eng 010 $a 2023059377 020 $a 1682538923 020 $a 9781682538920 035 $a (OCoLC)1418755629 040 $a MH/DLC $b eng $e rda $c DLC $d OCLCO $d BDX $d NBU $d NUI $d IaU $d SILO 042 $a pcc 050 00 $a LB2351.2 $b .L54 2024 082 00 $a 378.1/610973 $2 23/eng/20240122 245 00 $a Lifting the veil on enrollment management : $b how a powerful industry is limiting social mobility in American higher education / $c Stephen J. Burd, editor. 264 1 $a Cambridge, Massachusetts : $b Harvard Education Press, $c [2024] 300 $a 277 pages ; $c 23 cm 520 $a "A shrewd examination and critique of an industry that exerts a far-reaching influence on college admissions in the United States. In Lifting the Veil on the Enrollment Management Industry, Stephen J. Burd brings together higher education journalists, researchers, and industry insiders to examine how this industry has evolved to shape US college admissions since its inception in the 1980s. Noting the inequities that have been caused or perpetuated by enrollment management strategies, the contributors offer specific recommendations and policy proposals to reduce the industry's influence and restore equitable access to education. The book begins with a lively historical overview of the enrollment management industry, tracing its roots to college efforts to maintain financial viability, including early data-mining projects that focused on metrics such as yield rates, draw rates, and recruitment spending. Trenchant essays explore how the industry became established and reveal some of the factors that contributed to its rise, including fervid interest in college rankings, the privatization of public higher education, and the structure of federal financial aid. The work reveals how the industry's practices for student recruiting effectively disadvantage minoritized and low-income students, limiting college access and affordability both directly and indirectly. It ends with suggestions for systemic changes in the business of higher education, making the case for efforts such as price controls for public universities and enhanced cooperation among institutions and with the federal government that could lead to fairer admissions practices at both public and private universities"-- $c Provided by publisher. 504 $a Includes bibliographical references and index. 505 0 $a Reign and Ruin: The Rise of Enrollment Management and the U.S. News College Rankings / Neil Swidey -- Going to a "Witch Doctor": Colleges' Reliance on Enrollment Management Firms Grows Despite Alarm over Companies' Strategies / Jon Marcus -- A View from the Inside: Reflections of a Former Enrollment Manager / Don Hossler -- The Design of Federal Student Aid Made Enrollment Management's Worst -- Practices Possible / Jon H. Oberg -- The Justice Department's Views on Antitrust in Higher Ed Have Bolstered the Enrollment Management Industry / Catharine Bond Hill -- Finding the "Right" Students: The Student List Business and Enrollment Management / Ozan Jaquette, Karina Salazar, and Patricia Martin -- Words Without Actions: The Troubled Relationship Between Enrollment Management and Diversity / Peter Schmidt -- The Dangerous Game of Financial Aid Leveraging / Stephen J. Burd -- Gapping Through College / Beth Zasloff -- Why National Price Controls Are Needed in Public Higher Education / Kevin Carey -- Cooperation for the Greater Good: Forging a New Covenant for Equitable Educational Results in Higher Education / Jerome A. Lucido 650 0 $a Universities and colleges $z United States $x Admission. 650 0 $a Education, Higher $x Economic aspects $z United States. 650 0 $a Low-income students $z United States. 650 0 $a Educational change $z United States. 650 0 $a Educational equalization $z United States. 700 1 $a Burd, Stephen J., $e editor. 941 $a 1 952 $l OVUX522 $d 20240717013854.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=17F4A30A440211EF98CC15ED37ECA4DBInitiate Another SILO Locator Search