First broadcast on the worldwide English service of the Voice of America in spring, 1962. Includes bibliography.
Contents:
Communication research in the United States / Wilbur Schramm -- The theory of cognitive dissonance / Leon Festinger -- An exploratin into semantic space / Charles E. Osgood -- The new "scientific" rhetoric / Nathan Maccoby -- Personality as a factor in susceptibility to persuasion / Irving L. Janis -- The social effects of mass communication / Joseph T. Klapper -- The diffusion of new ideas and practices / Elihu Katz -- Mass media and personal influence / Paul Lazarsfeld and Herbert Menzel -- The effects of television on children / Eleanor E. Maccoby -- The effect of communication on voting behavior -- Teaching machines and programmed instruction / Arthur A. Lumsdaine.
LCCN:
63012849
Locations:
O4AX446 -- Chadwick Library
USUX851 -- Iowa State University - Parks Library (Ames)
PTAX572 -- Stewart Memorial Library (Cedar Rapids)
PLAX964 -- Luther College - Preus Library (Decorah)
OSAX771 -- Grand View University Library (Des Moines)
OLAX314 -- Reu Memorial Library (Dubuque)
OIAX792 -- Grinnell College (Grinnell)
SOAX911 -- Simpson College - Dunn Library (Indianola)
OVUX522 -- University of Iowa Libraries (Iowa City)
PHAX277 -- Graceland University - Frederick Madison Smith Library (Lamoni)
PQAX094 -- Wartburg College - Vogel Library (Waverly)
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.