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02222aam a2200361 a 4500 001 F76A70A41EE211E086299BB96AFF544E 003 SILO 005 20110113010130 008 100618s2010 nyu 001 0 eng 010 $a 2010024433 020 $a 0061984973 020 $a 9780061984976 035 $a (OCoLC)548626450 040 $a DLC $c DLC $d SILO $d BTCTA $d YDXCP $d BKL $d BUR $d CDX $d VP@ $d BUP $d SILO 050 00 $a HF5415.5 $b .K68 2010 100 1 $a Kramer, Larry, $d 1950- 245 1 $a C-scape : $b conquer the forces changing business today / $c Larry Kramer. 250 $a 1st ed. 260 $a New York : $b Harper Business, $c c2010. 300 $a x, 240 p. ; $c 24 cm. 520 $a Journalist turned digital entrepreneur Larry Kramer shows how businesses can survive and thrive in the digital media revolution. Not so long ago, the routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a world has emerged where consumers, not producers and marketers, make the choices; where content, not distribution, is king; where curation becomes a primary currency of value; and where convergence continues to revolutionize every part of every business. Any business could fall to the same threats facing the newspaper business and the music industry--unless that business learns to navigate the four C's. Here, Kramer leads the reader through this new, evolving world where the challenges are daunting--but the opportunities are huge. Kramer's explanation of this new landscape is a revelation; his visionary advice is both crucial and urgent.--From publisher description. 505 0 $a The C-scape : how did we get here? -- What happens to markets? -- What happens to products? -- What happens to businesses? 500 $a Includes index. 650 0 $a Customer services. 650 0 $a Marketing. 650 0 $a Advertising. 941 $a 4 952 $l USUX851 $d 20160825080244.0 952 $l PRAX771 $d 20110512011950.0 952 $l UNUX074 $d 20110115010914.0 952 $l KSPG296 $d 20110113010713.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=F76A70A41EE211E086299BB96AFF544E 994 $a C0 $b BUPInitiate Another SILO Locator Search