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02936aam a22004098i 4500 001 899348180D0611E695A7F586DAD10320 003 SILO 005 20161116010312 008 160111s2016 nyu 000 0 eng 010 $a 2015046334 020 $a 1250070503 (hardback) 020 $a 9781250070500 (hardback) 040 $a DLC $b eng $e rda $c DLC $d SKYRV $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a HD9397.U54 $b B675 2016 082 00 $a 658 $2 23 100 1 $a Koch, James, $d 1949- $e author. 245 10 $a Quench your own thirst : $b business lessons learned over a beer or two / $c Jim Koch. 250 $a First edition. 264 1 $a New York : $b Flatiron Books, $c [2016] 300 $a ix, 259 pages ; $c 24 cm. 505 0 $a Mashing -- Boiling and cooling -- Fermenting -- Maturation -- Packaging. 520 $a "Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career. In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch's plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of America's leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution. In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life. Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson you'll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Koch's anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love"-- $c Provided by publisher. 600 10 $a Koch, James, $d 1949- 610 20 $a Boston Beer Company. 650 0 $a Beer industry $z United States $x Management. 650 0 $a Entrepreneurship. 941 $a 7 952 $l SFPH074 $d 20240314013126.0 952 $l CJPC482 $d 20240202015848.0 952 $l USUX851 $d 20220602022231.0 952 $l RZPE145 $d 20190328030703.0 952 $l GFPE771 $d 20171128012358.0 952 $l AXPF626 $d 20160706012257.0 952 $l BAPH771 $d 20160428010139.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=899348180D0611E695A7F586DAD10320Initiate Another SILO Locator Search