"The goals of microcopy (UX writing) are to drive action, provide guidance, excite when needed, remove barriers that prevent an action being taken, improve usability and conversions, and sometimes just being funny. It engages users, helps them identify with your brand, enriches their experience, and resolves frictions before they even arise."--Publisher's website.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.