Includes bibliographical references (pages 109-123) and index.
Contents:
The elements of brand identity -- Names -- Logos and mascots -- Color -- Architecture, interior design, and landscaping -- Uniforms and game day rituals -- Actions and behaviors -- Communicating the brand identity -- Touchpoints -- Protecting and exploiting the brand identity -- Trademarks and licensing.
Summary:
"An organization's brand identity elements serve various purposes. In sport, they provide a means for identity, recognition, and even "community," as they can serve to bind individuals together and differentiate groups from others. Examinations of various core brand identity elements are addressed throughout this book, including an examination of primary elements, such as names, logos, color palettes, and more"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.