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Author:
Matisloff, Eric, author.
Title:
Adobe analytics / by Eric Matisoff and David Karlins.
Publisher:
John Wiley & SonsInc.,
Copyright Date:
2019
Description:
xii, 385 pages : illustrations ; 24 cm.
Subject:
Web usage mining.
Internet marketing--Data processing.
Business planning--Data processing.
Consumer profiling--Data processing.
Other Authors:
Karlins, David, author. http://id.loc.gov/authorities/names/n97028934
Notes:
Includes index. "Learning made easy"--Cover.
Contents:
Part 1: Getting started with Adobe Analytics -- Part 2: Analyzing data -- Part 3: Massaging data for complex analysis -- Part 4: Visualizing data to reveal golden nuggets -- Part 5: The part of tens.
Series:
For dummies
ISBN:
1119446082
9781119446088
OCLC:
(OCoLC)1091191994
Locations:
OVUX522 -- University of Iowa Libraries (Iowa City)

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