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02252aam a2200385 i 4500 001 0EE6450A6D7C11EEBBB0FB5526ECA4DB 003 SILO 005 20231018010120 008 210125s2019 enk b 001 0 eng 020 $a 1138597252 020 $a 9781138597259 020 $a 081535276X 020 $a 9780815352761 035 $a (OCoLC)1232471637 040 $a MDB $b eng $c MDB $d OCLCO $d YDX $d UKOBU $d COO $d OCLCQ $d BO@ $d OCLCO $d NUI $d SILO 050 4 $a Z285.6 $b .B38 2019 082 04 $a 070.5/2 $2 23 100 1 $a Baverstock, Alison, $e author. 245 10 $a How to market books / $c Alison Baverstock and Susannah Bowen. 250 $a Sixth edition. 264 1 $a London ; $b Routledge, $c 2019. 300 $a xxv, 482 pages ; $c 24 cm 520 8 $a Now updated to account for developments in digital and online marketing, professional and STM publishing, international sales, and low-cost marketing, this is a practical guide to the world of marketing books. 500 $a "With a foreword by David Shelley, CEO, Hachette UK" -cover. 504 $a Includes bibliographical references and index. 505 0 $a Marketing and marketing in publishing -- What's for sale? -- Market research and other sources of marketing information -- The role of marketing within the business of publishing -- Reaching the market: how best to approach your customers -- How to write a marketing plan -- Selling -- Direct marketing -- Digital marketing -- Publicity and PR -- Working with authors and other vital partnerships -- Organising events, presentations and other opportunities to share content -- Techniques for writing effective copy -- The layout and design of marketing materials -- Approaching specific interest markets. 650 0 $a Books $x Marketing. 650 0 $a Books $x Internet marketing. 650 7 $a Books $x Marketing. $2 fast $0 (OCoLC)fst00836426 776 08 $i Online version: $a Baverstock, Alison. $t How to market books. $b Sixth edition. $d London ; New York : Routledge, 2019 $z 9780429487002 $w (DLC) 2019002620 700 1 $a Bowen, Susannah, $e author. 700 1 $a Shelley, David, $e writer of introduction. 941 $a 1 952 $l OVUX522 $d 20231117031645.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=0EE6450A6D7C11EEBBB0FB5526ECA4DBInitiate Another SILO Locator Search