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01376aam a2200301Ii 4500 001 76D684B0E23911EC9D80461122ECA4DB 003 SILO 005 20220602010055 008 220517s2019 is a 000 0 eng d 020 $a 9655727947 020 $a 9789655727944 035 $a (OCoLC)1317749418 040 $a IWA $b eng $e rda $c IWA $d SILO 050 4 $a HF5415.1265 Y54x 2019 100 1 $a Yifrah, Kinneret, $e author. 245 10 $a Microcopy : $b the complete guide / $c Kinneret Yifrah ; translated by Jacqui Licht. 250 $a 2nd edition. 250 $a Extended and updated. 264 1 $a Haifa : $b Nemala MicroCopy Studio, $c [2019] 300 $a 271 pages : $b color illustrations ; $c 23 cm 520 $a "The goals of microcopy (UX writing) are to drive action, provide guidance, excite when needed, remove barriers that prevent an action being taken, improve usability and conversions, and sometimes just being funny. It engages users, helps them identify with your brand, enriches their experience, and resolves frictions before they even arise."--Publisher's website. 650 0 $a Internet marketing. 650 0 $a User interfaces (Computer systems) $x Design. 700 1 $a Licht, Jacqui, $e translator. 941 $a 1 952 $l USUX851 $d 20220706014227.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=76D684B0E23911EC9D80461122ECA4DB 994 $a C0 $b IWAInitiate Another SILO Locator Search