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01797aam a2200349Ii 4500 001 142E47B02DF711EAB868BF0597128E48 003 SILO 005 20200103010057 008 190130t20192019caua e b 001 0 eng d 010 $a 2019937275 020 $a 1526458942 020 $a 9781526458940 020 $a 1526458934 020 $a 9781526458933 035 $a (OCoLC)1083688788 040 $a YDX $b eng $e rda $c YDX $d CDX $d OCLCF $d UKOBU $d OCLCQ $d SILO 050 4 $a HF5415.1255 B377 2019 100 1 $a Batat, Wided $e author. 245 10 $a Digital luxury : $b transforming brands & consumer experiences / $c Wided Batat. 264 1 $a Los Angeles : $b SAGE, $c 2019. 300 $a xvi, 258 pages : $b illustrations ; $c 25 cm 520 $a "The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples"-- $c Provided by publisher. 504 $a Includes bibliographical references (pages 239-249) and index. 505 2 $a The digital luxury experience revolution -- Realms of the digital luxury experience -- Digital luxury experience: what's next? 650 0 $a Luxuries $x Internet marketing. 650 0 $a Luxuries $x Marketing. 650 0 $a Branding (Marketing) 650 0 $a Brand name products. 941 $a 1 952 $l USUX851 $d 20200402013804.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=142E47B02DF711EAB868BF0597128E48 994 $a C0 $b IWAInitiate Another SILO Locator Search