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02066aam a2200373 i 4500 001 8E700C0AEB7B11EB93BE284041ECA4DB 003 SILO 005 20210723010030 008 171227s2018 ncua b 001 0 eng c 010 $a 2017052808 020 $a 1531000096 020 $a 9781531000097 035 $a (OCoLC)1027740686 040 $a PUL $b eng $e rda $c PUL $d YDX $d OCLCF $d BDX $d DLC $d UCW $d OCLCQ $d SILO 042 $a pcc 050 00 $a GV716 $b .L42 2018 082 00 $a 338.4/779 $2 23 100 1 $a Lee, Jason W., $e author. 245 10 $a Brand identity in sport / $c Jason W. Lee, Susan Westcott Alessandri. 264 1 $a Durham, North Carolina : $b Carolina Academic Press, $c [2018] 300 $a xviii, 136 pages : $b illustrations ; $c 22 cm 504 $a Includes bibliographical references (pages 109-123) and index. 505 0 $a The elements of brand identity -- Names -- Logos and mascots -- Color -- Architecture, interior design, and landscaping -- Uniforms and game day rituals -- Actions and behaviors -- Communicating the brand identity -- Touchpoints -- Protecting and exploiting the brand identity -- Trademarks and licensing. 520 $a "An organization's brand identity elements serve various purposes. In sport, they provide a means for identity, recognition, and even "community," as they can serve to bind individuals together and differentiate groups from others. Examinations of various core brand identity elements are addressed throughout this book, including an examination of primary elements, such as names, logos, color palettes, and more"-- $c Provided by publisher. 650 0 $a Sports $x Research. $x Research. 650 0 $a Sports $x Social aspects. 650 0 $a Sports $x Economic aspects. 650 7 $a Sports $x Economic aspects. $2 fast $0 (OCoLC)fst01130450 650 7 $a Sports $x Social aspects. $2 fast $0 (OCoLC)fst01130525 700 1 $a Alessandri, Susan Westcott, $e author. 941 $a 1 952 $l UNUX074 $d 20210723014835.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=8E700C0AEB7B11EB93BE284041ECA4DB 994 $a Z0 $b NIUInitiate Another SILO Locator Search