217 records matched your query       

01362aam a2200301Ii 4500
001 08C647A00E6D11E5BFCEA8CCDAD10320
003 SILO
005 20150609010047
008 141007t20052005njua     b    001 0 eng d
020    $a 0132161613 (pbk.)
020    $a 9780132161619 (pbk.)
035    $a (OCoLC)892486956
040    $a AAA $c AAA $e rda $d OCLCF $d SILO
100 1  $a Gupta, Sunil, $d 1958-
245 10 $a Managing customers as investments : $b the strategic value of customers in the long run / $c Sunil Gupta, Donald R. Lehmann.
264  1 $a Upper Saddle River, NJ : $b Pearson Education, Inc., $c [2005]
300    $a xv, 205 pages : $b illustrations ; $c 23 cm.
505 0  $a Customers are assets -- The value of a customer -- Customer-based strategy -- Customer-based valuation -- Customer-based planning -- Customer-based organization.
500    $a "Are you spending more on your customers than they are worth?--Cover.
500    $a "This book is the paperback version of an original hardcover book"--versus t.p.
504    $a Includes bibliographical references and index.
650  0 $a Relationship marketing.
650  0 $a Customer relations.
650  0 $a Marketing $x Management.
700 1  $a Lehmann, Donald R.
941    $a 1
952    $l UNUX074 $d 20150609013333.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=08C647A00E6D11E5BFCEA8CCDAD10320