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01120cam a2200313 a 4500 001 73276EC42B0911DEBA4F1C08A8D7520A 005 200904162337.0 008 041104s2005 njua b 001 0 eng 010 $a 2004116044 020 $a 9780131428959 020 $a 0131428950 035 $a (OCoLC)57703632 040 $a DLC $c DLC $d SILO $d IWA $d SILO 050 00 $a HF5415.55 G87 2005 100 1 $a Gupta, Sunil, $d 1958- 245 1 $a Managing customers as investments : $b the strategic value of customers in the long run / $c Sunil Gupta, Donald R. Lehmann. 260 $a Upper Saddle River, NJ : $b Wharton School Pub., $c c2005. 300 $a xvii, 205 p. : $b ill. ; $c 24 cm. 540 $a Includes bibliographical references (p. 187-198) and index. 650 0 $a Relationship marketing. 650 0 $a Customer relations. 650 0 $a Marketing $x Management. 700 1 $a Lehmann, Donald R. 939 $a 5385015 941 $a 2 952 $l OVUX522 $d 20180127071929.0 952 $l USUX851 $d 20160823040111.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=73276EC42B0911DEBA4F1C08A8D7520A 994 $a 02 $b IWAInitiate Another SILO Locator Search