The lifecycle -- Twentieth-century ages -- Global branding -- The consumer century -- Big trend #1 : save the planet -- Big trend #2 : when is enough, enough? -- Big trend #3 : changing demographics : the "silver revolution" -- Big trend #4 : the power of collaboration, community, and consensus -- The power of consensus -- The new twenty-first-century morality -- The new twenty-first-century post-consumer society -- The age of selfish altruism.
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