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02835cam a2200385 a 4500 001 9BD424B02B0511DE80C1F007A8D7520A 003 SILO 005 20200815010218 008 030516s2004 nyu b 001 0 eng 010 $a 2003051054 020 $a 9780060535315 020 $a 0060535318 040 $a DLC $c DLC $d SILO $d OCL $d BAKER $d BTCTA $d YDXCP $d IW7 $d SILO 043 $a n-us--- 050 00 $a E169.1 $b .S63 2004 082 00 $a 306/.0973 $2 21 100 1 $a Smith, Martin J., $d 1956- 245 1 $a Poplorica : $b a popular history of the fads, Mavericks, inventions, and lore that shaped modern America / $c Martin J. Smith and Patrick J. Kiger. 250 $a 1st ed. 260 $a New York : $b HarperResource, $c c2004. 300 $a xix, 284 p. ; $c 24 cm. 504 $a Includes bibliographical references and index. 520 $a Pop culture meets pop reference in this irreverent tour of twenty unlikely events, innovations, and individuals that forever changed how we live today -- the food we eat, the places we live, the love we make, the fads we follow, the clothes we wear, the products we buy, and much more. Veteran journalists Martin J. Smith and Patrick J. Kiger make the offbeat their beat, revealing the odd, surprising, and amusing origins of inexplicable cultural phenomena. From slam dunks to rock 'n' roll punks, permanent press to pantyhose, black velvet painting to point-click culture, high-tech diapers to low-brow entertainment -- they cover sports, business, music, media, film, fashion, and science, and explain a lot about why life today is so weird: If homeowners hate yardwork, why do most suburban homes have lawns? In the best-fed country on earth, how did thin become "in"? When did the "convenience" of convenience food become more important than the food? Was the sexual revolution really sparked by the disastrous honeymoon of a science geek? Why are today's multimillion-dollar design and marketing plans for cars based on the biggest failure in automotive history? How did the invention of air conditioning radically rebalance political power and affect the paths of presidents? The untold, unexpected, sometimes unholy stories are here, providing instant inside knowledge and richly entertaining insights into how and why we live as we do. 651 0 $a United States $x Civilization $y 20th century $v Anecdotes. 650 0 $a Popular culture $z United States $x History $y 20th century $v Anecdotes. 700 1 $a Kiger, Patrick J. 941 $a 6 952 $l ULAX314 $d 20190926083603.0 952 $l OVUX522 $d 20180127070807.0 952 $l KWPE446 $d 20150409080227.0 952 $l UQAX771 $d 20090701080000.0 952 $l OYAX081 $d 20090701080000.0 952 $l UJPE911 $d 20090806113132.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=9BD424B02B0511DE80C1F007A8D7520A 994 $a 03 $b IW7Initiate Another SILO Locator Search