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01921cam a22003134a 4500 001 99D0A39E2B1111DE9FAE8B08A8D7520A 003 SILO 005 20090730151419 008 080304s2008 nyua b 001 0 eng 010 $a 2008009337 020 $a 0195338383 (alk. paper) 020 $a 9780195338386 (alk. paper) 040 $a DLC $c DLC $d SILO $d BAKER $d YDXCP $d ZYF $d C#P $d BWX $d CDX $d UKM $d IWD $d SILO 043 $a n-us--- 050 00 $a KF2979 $b .A92 2008 100 1 $a Arena, Christopher M. 245 1 $a The business of intellectual property / $c Christopher M. Arena, Eduardo M. Carreras. 260 $a New York : $b Oxford University Press, $c 2008. 300 $a xi, 398 p. : $b ill. ; $c 24 cm. 504 $a Includes bibliographical references and index. 505 0 $a Short stories -- The intellectual property economy -- Information assets -- Using information assets to create value : creativity, invention and innovation -- Attaching intellectual property to information assets -- Strategic implications for business -- Strategic considerations in innovation -- Linking innovation, business and intellectual property -- Elements of intellectual property strategies from successful companies -- The value extraction points-understanding the business model and the value chain -- Extractnig value from intellectual property -- Developing a value creation intellectual property strategy -- Implementing the value creation strategy -- Acquiring information assets -- Protecting information assets -- Extracting value from information assets -- Managing the program. 650 0 $a Intellectual property $x Economic aspects $z United States. 700 1 $a Carreras, Eduardo M. 941 $a 3 952 $l OVUX522 $d 20180116131552.0 952 $l N5UX522 $d 20090701080000.0 952 $l N3AX771 $d 20090708133753.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=99D0A39E2B1111DE9FAE8B08A8D7520A 994 $a 01 $b IWDInitiate Another SILO Locator Search