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Author:
Gelb, Betsy D., 1935-
Title:
Marketing is everybody's business /
Betsy D. Gelb, Ben M. Enis.
Edition:
2d ed.
Publisher:
Goodyear Pub. Co.,
Copyright Date:
c1977
Description:
xii, 163 p. : ill. ; 28 cm.
Subject:
Marketing.
Marketing--United States--Case studies.
Other Authors:
Enis, Ben M. joint author.
Notes:
Includes bibliographies and index.
ISBN:
9780876205600
0876205600
LCCN:
76053774
Locations:
O3AX572 --
Cornell College - Russell D. Cole Library
(Mount Vernon)
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