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Author:
McDaniel, Carl D.
Title:
Marketing, an integrated approach /
Carl McDaniel, Jr.
Publisher:
Harper & Row,
Copyright Date:
c1979
Description:
xiv, 544 p. : ill. ; 24 cm.
Subject:
Marketing--United States--Case studies.
Marketing--United States.
Notes:
Includes bibliographical references and indexes.
ISBN:
9780060443559
0060443553
LCCN:
78023830
Locations:
UNUX074 --
University of Northern Iowa - Rod Library
(Cedar Falls)
PHAX277 --
Graceland University - Frederick Madison Smith Library
(Lamoni)
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