Theory and concepts: Planning in perspective -- Strategy: Development and implementation -- The forces shaping strategic decision making -- The practice of portfolio planning: The uses of portfolio planning -- Defining business units -- Organizational consequences and responses -- The impact of portfolio planning on strategy -- Summary and implications -- Case studies: The Dexter Corporation -- The General Electric Company -- The Memorex Corporation -- Index.
Series:
The Wiley management series on problem solving, decision making, and strategic thinking
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