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Author:
Talarzyk, W. Wayne.
Title:
Contemporary cases in marketing /
W. Wayne Talarzyk.
Edition:
3rd ed.
Publisher:
Dryden Press,
Copyright Date:
c1983
Description:
xii, 404 p. : ill. ; 24 cm.
Subject:
Marketing--Case studies.
Marketing--United States--Case studies.
Series:
The Dryden Press series in marketing
ISBN:
9780030626135
0030626137
LCCN:
82072181
Locations:
UNUX074 --
University of Northern Iowa - Rod Library
(Cedar Falls)
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