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Author:
Luck, David Johnston.
Title:
Marketing strategy and plans /
David J. Luck, O.C. Ferrell.
Edition:
2nd ed.
Publisher:
Prentice-Hall,
Copyright Date:
1985
Description:
591 p. ; 25 cm.
Subject:
Marketing--United States--Case studies.--Case studies.
Marketing--United States--Management.
Other Authors:
Ferrell, O. C.
Notes:
Includes index. Bibliography: p. 570-577.
ISBN:
9780135583623
0135583624
LCCN:
84018038
Locations:
USUX851 --
Iowa State University - Parks Library
(Ames)
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