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Title:
Cases and classics in marketing management /
Dennis H. Tootelian, Ralph M. Gaedeke.
Publisher:
Harcourt Brace Jovanovich,
Copyright Date:
c1986
Description:
ix, 513 p. : ill. ; 25 cm.
Subject:
Marketing--United States--Case studies.--Case studies.
Marketing--United States--Management.
Other Authors:
Gaedeke, Ralph M.
Tootelian, Dennis H.
Marketing management.
Notes:
Rev. ed. of: Marketing management. c1980. Includes bibliographies and index.
ISBN:
9780155057753
0155057758
LCCN:
85080071
Locations:
UNUX074 --
University of Northern Iowa - Rod Library
(Cedar Falls)
OVUX522 --
University of Iowa Libraries
(Iowa City)
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