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Title:

Cases and classics in marketing management / Dennis H. Tootelian, Ralph M. Gaedeke.

Publisher:

Harcourt Brace Jovanovich,

Copyright Date:

c1986

Description:

ix, 513 p. : ill. ; 25 cm.

Subject:

Marketing--United States--Case studies.--Case studies.
Marketing--United States--Management.

Other Authors:

Gaedeke, Ralph M.
Tootelian, Dennis H.
Marketing management.

Notes:

Rev. ed. of: Marketing management. c1980. Includes bibliographies and index.

ISBN:

9780155057753
0155057758

LCCN:

85080071

Locations:

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

OVUX522 -- University of Iowa Libraries (Iowa City)