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00938nam a2200289 i 4500 001 4EFB513E2ADA11DE9482AC05A8D7520A 005 200904161759.0 008 840409s1977 caua b 00110 eng 010 $a 76053774 020 $a 9780876205600 020 $a 0876205600 040 $d SILO 050 0 $a HF5415 $b .G3915 1977 082 $a 658.8 100 10 $a Gelb, Betsy D., $d 1935- 245 1 $a Marketing is everybody's business / $c Betsy D. Gelb, Ben M. Enis. 250 $a 2d ed. 260 0 $a Santa Monica, Calif. : $b Goodyear Pub. Co., $c c1977. 300 $a xii, 163 p. : $b ill. ; $c 28 cm. 504 $a Includes bibliographies and index. 650 0 $a Marketing. 650 0 $a Marketing $z United States $x Case studies. 700 10 $a Enis, Ben M. $e joint author. 939 $a 1429277 941 $a 1 952 $l O3AX572 $d 20090701080000.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=4EFB513E2ADA11DE9482AC05A8D7520AInitiate Another SILO Locator Search