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02933aam a2200337Ii 4500 001 CADAB5B0CC5111E8987A620997128E48 003 SILO 005 20181010010024 008 161104t20172016nyu b 001 0 eng d 020 $a 9781476759739 020 $a 1476759731 035 $a (OCoLC)962008618 040 $a YDX $b eng $c YDX $d BTCTA $d BDX $d OCLCQ $d LTSCA $d CRH $d SILO 050 4 $a HM1176 $b .B47 2017 100 1 $a Berger, Jonah, $e author. 245 10 $a Invisible influence : $b the hidden forces that shape behavior / $c Jonah Berger. 250 $a First Simon & Schuster trade paperback edition 264 1 $a New York : $b Simon & Schuster paperbacks, $c 2017. 300 $a vi, 264 pages : $b illustrations ; $c 22 cm 504 $a Includes bibliographical references and index. 505 0 $a Why others make us faster runners but worse parallel parkers -- Using peers to save energy -- The importance of relative performance -- Could losing be a good thing? -- Why favorites are more likely to quit -- Motivating employees, students, and others to work harder -- Conclusion : putting social influence to work -- Could where you live impact your health and well-being? -- Choosing your influence. $a Why companies send celebrities free gifts : from their competitors -- How choices communicate who we are -- When conservatives like generous welfare policies and liberals like stringent ones -- why frogs lie -- "Acting White" and minority achievement -- The $300,000 watch that doesn't tell time -- Why expensive products don't use logos -- Why Louis Vuitton should encourage counterfeiting -- Explaining fashion cycles -- Shifting signals to help health -- 4. Similar but different -- Predicting the color of the year -- Why hurricanes influence baby names -- How similarity shapes success -- What Chinese characters teach us about what will be popular next -- Why familiarity leads to liking -- Sex, chickens, Calvin Coolidge -- The Goldilocks Effect -- Old and new at the same time -- Engineering for optimal distinctiveness -- Using a horse head to sell cars -- 5. Come on Baby, light my fire -- What cockroaches can teach us about motivation-- $a Why others make us faster runners but worse parallel parkers -- Using peers to save energy -- The importance of relative performance -- Could losing be a good thing? -- Why favorites are more likely to quit -- Motivating employees, students, and others to work harder -- Conclusion : putting social influence to work -- Could where you live impact your health and well-being? -- Choosing your influence. 650 0 $a Social influence. 650 0 $a Influence (Psychology) 650 0 $a Behavior modification. 650 0 $a Social choice. 941 $a 3 952 $l CBPF522 $d 20211020010901.0 952 $l CEAX572 $d 20200508022448.0 952 $l UNUX074 $d 20181010010608.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=CADAB5B0CC5111E8987A620997128E48 994 $a Z0 $b NIUInitiate Another SILO Locator Search