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01492aam a2200325Mi 4500 001 8F3A87EC961911E8A89F3E0097128E48 003 SILO 005 20180802010035 008 171201s2018 enka b 001 0 eng 020 $a 0749481978 020 $a 9780749481971 035 $a (OCoLC)1032804446 040 $a AU@ $b eng $e rda $c AU@ $d OCLCO $d OCLCQ $d LTSCA $d YDX $d NMW $d OCLCF $d UKOBU $d SILO 050 4 $a HF5415.3 B683 2018 100 1 $a Brace, Ian, $d 1949- $e author. 245 10 $a Questionnaire design : $b how to plan, structure and write survey material for effective market research / $c Ian Brace. 250 $a Fourth edition. 264 1 $a London : $b KoganPage, $c 2018. 300 $a viii, 382 pages : $b illustrations ; $c 24 cm. 490 1 $a Market research in practice 504 $a Includes bibliographical references and index. 520 8 $a Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims. 650 0 $a Marketing research $x Methodology. 650 0 $a Questionnaires $x Design. 776 08 $i Ebook version $z 9780749481988 830 0 $a Market research in practice series 941 $a 1 952 $l USUX851 $d 20240717030311.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=8F3A87EC961911E8A89F3E0097128E48 994 $a C0 $b IWAInitiate Another SILO Locator Search