100 records matched your query       

01690aam a2200385 a 4500
001 A46F0A00F49711E09F2664846AFF544E
003 SILO
005 20111012010124
008 110120s2011    enk      b    001 0 eng  
010    $a 2011002378
020    $a 0749462884 (ebk.)
020    $a 9780749462888 (ebk.)
020    $a 0749462876 (pbk.)
020    $a 9780749462871 (pbk.)
035    $a (OCoLC)697980009
040    $a DLC $c DLC $d SILO $d YDXCP $d BWK $d CDX $d BWX $d SILO
050 00 $a HD69.B7 $b H346 2011
100 1  $a Haig, Matt.
245 1  $a Brand success : $b how the world's top 100 brands thrive and survive / $c Matt Haig.
250    $a 2nd ed.
260    $a London ; $b Kogan Page, $c 2011.
300    $a vii, 296 p. ; $c 22 cm.
500    $a Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004.
504    $a Includes bibliographical references (p. 290-291) and index.
505 0  $a Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.
650  0 $a Brand name products $x Management.
650  0 $a Branding (Marketing)
650  0 $a Advertising.
941    $a 4
952    $l PGAX715 $d 20170711164253.0
952    $l URAX314 $d 20170609025445.0
952    $l USUX851 $d 20160826031845.0
952    $l UNUX074 $d 20120211010409.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=A46F0A00F49711E09F2664846AFF544E
994    $a Z0 $b IOD