The business book / senior editor, Sam Atkinson ; contributors, Ian Marcouse, consultant editior, Philippa Anderson, Alexandra Black, Denry Machin, Nigel Watson.
Publisher:
Dorling Kindersley
Copyright Date:
2018
Description:
352 pages : illustrations (chiefly color) ; 25 cm.
Reprint of First American Edition, 2014. Includes index.
Summary:
You can achieve your business dream. Beat the odds as you learn from the best including Henry Ford, Steve Jobs, and Bill Gates and turn your idea into an amazing and profitable enterprise. The Business Book helps you over the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. It is a plain-speaking visual guide to 80 of the most important commerce theories including chaos theory, critical path analysis, market mapping, and the MABA matrix. Its graphics and flow diagrams demystify complicated concepts and explain the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point" or Michael Porter's "five forces". It shows that you can succeed with stories of rags-to-riches entrepreneurs, including the founders of Hewlett-Packard, who began their global enterprise from their garage. Whether you are a student, a CEO, or a would-be entrepreneur, The Business Book will inspire you and put you on the inside track to making your goal a reality.
Series:
Big Ideas Simply Explained Big ideas simply explained
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.