Includes bibliographical references (pages 209-214) and index.
Contents:
Foreword / by Warren Buffett -- Introduction -- part 1: Stumbling out of the blocks ; Picking up the pace ; Pivot #1 : running only ; Becoming an authentic leader ; Defining moments : the great recession and an earthquake in running -- part 2: Meeting the oracle of Omaha -- Pivot #2 : performance is timeless (we zig when they zag) ; Finding another gear while navigating global disruptions ; Hitting a wall : fighting cancer ; Filling the "white space" with trust ; On your left! : running fast in a new decade -- Conclusion.
Summary:
Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market. In 2001, Weber became the CEO of Brooks Running Company. The staff betting pool had him lasting four months. Instead, he transformed a failing business into a billion-dollar brand in the ultracompetitive global running market. Here Weber explores the keys to building a purpose-driven brand oriented around customer obsession, building trust, competing with heart, and having fun along the way. -- adapted from jacket.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.